Recruit the best students from around the world using Mobile engagement
Institutions are striving hard to attract the best students from countries around the world in tune with new trends in higher education. A decade ago, the prime destination for higher education used to be the US or UK. Now, there are many other countries competing for international students, such as Australia, Germany, Netherlands, China, Singapore, Canada, New Zealand, and Ireland. They attract students with generous scholarships, cheaper tuition fees, and competitive courses all with an aim to increase student enrolment. What could be the International Student Recruitment strategies they adopt to achieve success? This blog post outlines the popular international student recruitment strategies. Read through till the end.
Universities worldwide adopt direct and indirect means to promote their educational offering and student outreach. Students easily research these Universities in this hyper-connected world and then contact those in various ways. Education agents, recruitment fairs, and print advertisements have been the traditional recruitment channels adopted by Universities for International student recruitment. The traditional methods adopted by Universities may be a trusted source for parents and influencers, but are not necessarily what appeals to millennial students today who grow up with smartphones in today’s ‘notifications era’.
Institution-branded Mobile App – A Game-Changer
With effective digital marketing techniques, Universities can achieve their recruitment goals faster by reaching a larger audience. Once the first contact is established with a prospect, giving the prospect the opportunity to download an University or College branded mobile app could completely change the game for effective recruitment. Reach students on their everyday devices with personalised communication and instantly create an interest in your University. With the help of a mobile app, institutions can communicate and engage the prospect effectively, run campaigns with custom messages, and enhance brand visibility. Disseminate curated content, broadcast videos, and virtual campus tours to attract the right future students. The prospects also prefer to be guided by an advisor throughout the admissions management process, and communication through a mobile app will be handy for individual engagement. Of course, where a mobile app is not downloaded the student can still communicate via an applicant portal.
Institutions, using a mobile app, can embellish their brand, exercise full control over their communication channel to the prospect, and reduce reliance on middlemen such as education agents while creating a flexible and customised admission process. It takes more than a generic page on the website to lure international student prospects in today’s crowded and noisy environment. It is going to be all about touching and nurturing that prospect or applicant in a timely fashion.
Research reports say that 95% of the students who apply to Universities own smartphones. It is also reported that more than 80% of the students apply to at least three Universities. The differentiator could be an applicant mobile app for engaging conversations and easy application tracking.
Benefits of having an Institutional Mobile App
One of the best international student recruitment strategies every higher education institution should adopt is to have a mobile app in place for its stakeholders. The institutional mobile app can deliver more benefits like:
- Persona-based targeted communication (example: domestic students, international students, online/hybrid students)
- Interactive and engaging mode of communication
- Custom messages and notifications
- Virtual campus tours
- Respond to enquiries quickly
- Chat for engagement
- Admission status tracking
Institutions can become thought leaders and trail blazers by using today’s technologies and build a competitive edge to attract the right students. Internationalisation is becoming a prime goal for more and more Universities in an increasingly flat world offering a level-playing field.
How can we help you engage your prospects with a Mobile App?
We help transform campus engagement automation for leading universities globally with our tailor-made student lifecycle management solutions and empower prospects, students, and alumni with mobile apps.
Schedule a quick discussion with our team to see how e2s Recruit can help you.
Engage2Serve Inc. is the creator of transformational cloud-based, mobile-first Student Lifecycle CRM products for student recruitment, student success and retention, and alumni engagement.