Engage with your prospects, build meaningful 1-1 relationships through customised persona-based multi-channel campaigns, manage enquiries and applications effectively, and empower your applicants with a campus-branded mobile app. Recruit more, recruit better!
e2s Recruit, Enrolment CRM provides educational institutions with high productivity Marketing and Admissions tools to capture enquiries from every source such as website, phone, events, social media, walk-in etc., and do outreach campaigns to various student persona (international, veteran, adult-learners, disabled, online students etc.) by creation of custom journeys for automated drip communication.
Give your prospective students a campus-branded mobile app and portal to raise queries, receive college resources, track status and just plain stay in touch through service desk, campus news, communities, polls, and application tracking functionalities. e2s Recruit gives you the ability to:
e2s Recruit speaks your language! While most competing products are built on platforms designed for the commercial sector, e2s Recruit is built "from the ground up", in collaboration with colleges and universities, to address their needs and challenges. Underlying data structures address individual campuses, programs, courses, terms, and academic schedules. It enables institutions to configure and label data elements to match their institutional structure, functions, and terminology – so that the system falls in line with your needs, and not vice versa. Analytical tools provide institutions with detailed insights into their enrolment funnel, applicants roadmap, bottlenecks, actual vs target recruitment, recruitment performance by counselors, teams and campuses.
'One size doesn't fit all' when it comes to communicating and dealing with students. e2s Recruit allows the creation of persona for each student group (international, veteran, disabled, online student etc.) and set up unique communication journeys. One student may belong to more than one persona. It's critical to clearly understand and delineate student personas to do personalised touch points. Disseminate persona-based content specific to each student, and automate actions (events, polls, appointments, service desk, reminders etc.). Such targeted communication is guaranteed to make the student feel touched, and reassure her that she is dealing with the right institution. That's why we have painstakingly embedded personas deeply into our CRM product.
e2s Recruit offers a powerful set of tools to manage enquiry distribution and prioritisation. Supervisors in Marketing and Admissions have the ability to set up rules for distribution and prioritisation of enquiries, based on enrolment counselors' skills and experience. Extensive real time dashboards provide vital decision-support, team/individual performance metrics, overall marketing effectiveness, and comparison of target funnel the actual funnel campus and program. The enrolment counselor workspace is innovatively designed and guarantees top-notch productivity. Functionality such as sorting and prioritisation, flag-setting, personalised performance metrics, reminders, and easy-to-use filters, are just a mouse-click away, thus streamlining the counselor's daily work needs.
Build tailor-made application and enquiry forms, dynamically, to suit the needs of your institution. e2s Recruit helps you move from paper-based to digital application processing. Applications submitted through college website or third party systems are duly captured in e2s Recruit, validated, 'de-duplicated', and verified digitally. Almost effortlessly, generate multiple application forms for various courses. Email portal and mobile app credentials to prospects, and they can use the portal to complete the forms at home or on campus. Applicants use either their portal or mobile app and connect with the college to fill out forms; track the status of their application; set up interview dates; upload documents such as transcripts, essays, portfolio, references, and receive an admission letter etc.
Gives your staff a comprehensive content management system - add content and templates, get approval, use the digital library to send marketing campaigns through personalized emails, text, or mobile app messages. Plan both one-time and ongoing drip campaigns.
Disseminate content and messages on student's mobile devices to targeted groups of prospects and applicants throughout the recruitment cycle. Campaigns can be either one-time or ongoing drip campaigns.
Measure performance for acquired leads and inquiries from third party vendors, budgets and foster individual vendor relationships.
Allow visiting campus students to participate in interactive tours, delivered based on location and blue tooth technology.
The CRM comes bundled with a campus-branded Mobile App, on both IOS and Android platforms, to serve and engage your prospective students, and for the prospective student to have a two-way connect with counselors and peers.
Proactively pulse, engage and guide prospective students through polling and processing responses, to stay ahead of their needs with automated follow-ups.
Allow prospects and applicants to access staff calendars on their mobile app or portal, to self-schedule appointments whenever needed for a visit or call.
Conduct on or off campus events for target student groups; send invitations, receive confirmation, register through mobile devices, track attendance, request event feedback and seamlessly move event attendees into CRM for conversion.
Prospects use their mobile app to raise queries or issues to the admission staff in financial aid, advising or registrar and receive prompt service. A case management system to become customer (student) responsive and win over prospects early.
Prospects and applicants may search an ever-growing FAQ knowledge base on their mobile app leading to self-service anywhere, anytime.
Push notifications to the mobile app of an individual prospect or group (persona) of prospects either to send them a reminder or even important information.
Display a directory of relevant staff for prospective students, on their mobile apps. They can reach out to the staff members by chat, email, phone or even schedule an appointment, with just a touch.
Create custom content, RSS feeds and share them with specific prospect groups or all prospective students, to engage with them on their mobile apps.
Prospective students can geo-locate offices, classrooms, campus buildings, and other points of interest around the campus using their smartphone devices.
Prospective students can participate in college communities even prior to their enrollment, especially to network with peers belonging to their persona (say, international students from China).
Create dashboards dynamically using drag and drop UI. Get critical insights into marketing budgets and recruitment performance, ROI and admission efficacy.