Student Recruitment CRM

The admission staff workspace is designed for top-notch productivity, so they never miss a beat with student recruitment! Sorting, prioritisation, flag-setting, performance metrics, reminders, calendar, and easy-to-use filters are just a mouse-click away to streamline daily staff activities for maximum productivity and seamless communication with the applicants, both paperless and super-efficient.

Create student groups based on the persona (international, veteran, disabled, online student, etc.) based on institutional needs and track individual applicant journeys, a unique feature of e2s Recruit. One applicant can belong to multiple personas. This allows personalised and targeted content dissemination, automated drip campaigns, and analytics by persona. This is a unique feature of e2s Recruit Admissions CRM for institutions to get analytics on applicant success by student persona.

Applicants have several college options to choose from. The admissions staff needs to establish a meaningful and trusted relationship with the applicant, and this is done through responsive, realistic, timely, and factual communication with a robust student admissions software throughout the admission lifecycle. Targeted communication to relevant applicant persona improves the campaign efficacy.

Set up rules for ‘lead scoring’ customised to the needs of each institution and track score for each prospective student using feeds from prospect engagement and involvement, expressed through queries, responses, feedback, successful meeting appointments, applicant eligibility and match, campus visits, demographics, academic performance, etc. Automate the admission management process based on the institutional weights and thresholds, which convert into lead scores - a helpful guide on how to use the scarce admissions team’s time most optimally.

An event management platform is a strategic tool to manage the entire event lifecycle from start to finish, from meeting invitations to registration and feedback. Conduct open day events to targeted student groups, send invites to specific audiences – persona, group, or all students and staff, manage event registrations through QR code, push attendee details into the Admissions CRM for diligent follow-up and conversion, and obtain attendee feedback.

Dynamically and instantly build application and enquiry forms to suit the needs of your institution, giving enormous freedom to the staff using admissions CRM. Applications submitted through the college website, third-party or standard application systems are automatically captured into the CRM, 'de-duplicated', and digitally verified. Reduce time delays and dependency on the IT team.

Every institution needs a customised workflow when dealing with enquiries and applications. e2s Recruit offers flexibility for student recruitment staff to set up dynamic stages to move applications through a meaningful workflow from bucket to bucket – new, verified, on hold, accepted, etc. and set up flags and filters. User access security may be set up through permission sets for the right staff member to access appropriate applications.

Your institution may work with domestic and international external agents for effective student recruitment. Allow third-party vendors or agents to upload leads, enquiries, or applications, manage them, get performance metrics, etc. This helps foster individual vendor relationships and create a common data store for all internal and external stakeholders with a unified view of the overall student recruitment process. You can track agent performance through dashboards and reports, thus building a performance-driven culture.

Admissions teams publish their calendar ahead of time by opening available slots. Applicants can book slots using their mobile app or portal and reschedule appointments, if necessary. They can self-schedule online or in-person appointments. The venue, room, and duration of the interview can be selected too. A robust calendar feature facilitates the whole interview process, thus creating a great student recruitment platform. Leverage online tools via e2s Zoom and Microsoft Teams integration.

Review the applicant’s qualifications, eligibility, interview feedback, documents submitted, etc. and accept or reject the application. If the applicant is accepted, the offer letter is automatically generated with the flexibility to update both the content and flow of the offer letters. Applicants receive the offer via email and the mobile app/portal for easy review and acceptance, adding accuracy and speed to student admissions management.

Upon the applicant accepting the offer, an enrolment form will reach the applicant via email or mobile app/portal. e2s Recruit would channel the finally enroled student details through necessary integration to the institution’s student information system. This completes smooth, automated, high-quality admissions management from initial enquiry to enrolment, and is super easy to configure to the custom needs of each institution.

Run effective marketing and nurturing campaigns using a comprehensive content management system with a library of templates, campaign material, and forms, which is critical in student recruitment. Send out emails, text messages and mobile app notifications to persona-based target applicant groups, either as one-off campaigns or recurring automated drip campaigns, based on both dates and events.

Create and manage scholarships and grants offered by your institution and automatically determine the availability of those to applicants based on various eligibility criteria such as level of study, programme or course, region, other predefined rules set for academic and extra-curricular achievements, etc. These scholarship award details are available for view/update on the ‘360 applicant view’. Finalised details are inputted to the offer letter.

e2s Recruit is architected in a manner that all transactions, progress, status, documents, engagement metrics, activity logs, profile details, centralised notes, meeting outcomes, and issues resolutions are consolidated in one real-time 360 view for a single, powerful dashboard, putting admissions management staff dealing with each applicant, on the same page. This unique dashboard's underpinning philosophy is to “know your applicant well, to increase your chances of converting him into an enroled student”.

Create custom dashboards dynamically using drag-and-drop UI. Get critical insights into marketing budgets, recruitment performance, funnel, applicant roadmap, persona-based performance, budget vs actual spending, and admission efficacy. Have dashboards emailed periodically to the admissions management team to closely monitor recruitment progress. Get real-time individual 360 Applicant View for each applicant with status, progress, communication history, centralised notes, documents, etc.

Save staff time by creating comprehensive FAQs for applicant self-service in the mobile app/portal with smart search capabilities. The applicant may also easily “ask a question” or raise an issue via Service Desk. The staff can respond through a fully functional ticketing system with automatic assignment of queries to staff teams based on business rules, all aimed at easing the enquiry management process. Empower applicants to get responses to their queries quickly and show you care!

The admissions team publish their calendar ahead of time by opening available slots for applicants to book on their mobile app and portal or even self-schedule online or in-person appointments. An applicant may need to meet with an advisor or other campus staff. A robust calendar on the mobile app facilitates the whole interview or meeting process. Meeting prerequisites are available on the staff and applicant portal to prepare for the meeting.

Create communities for your prospective students to begin mixing socially with other prospects. This is particularly helpful for overseas students to befriend others from their location. They can post text and video content in the community space, 'like', and write comments. Campus staff can gauge individual student engagement, participation levels, their top concerns etc. Institutions get early insights into student needs, while students get unique access to other students.

Proactively pulse, engage, and guide prospective students/applicants by sending polls or surveys on their mobile app and portal to stay ahead of their needs. Polling helps understand applicant needs; negative responses could mean more touchpoints are needed. Select the audience and customise the poll by persona. You can set up automated actions based on the poll response to trigger appropriate follow-up action.

Broadcast custom campus news, inspiring alumni storeys, and RSS feeds to applicants on their mobile app to keep them up to date on campus happenings, creating belongingness well before they enter campus by using the admissions CRM effectively. Create campus news in text, audio, or video format under different categories and track your applicants’ content consumption patterns to understand their needs and plan future broadcasts.