Institutions are constantly striving to increase student enrolment and to get more prospects interested in their schools, programmes, and courses, with the goal of building or shaping enrolment. Success is not dictated solely by a received application or sent admission letter. Rather it’s the on-boarding process which can ultimately determine a school’s final enrolment rate.
Selecting the right candidates for admission is a part of the solution. But once candidates are admitted, it is essential for schools to be effective at continuing to communicate and engage with them. Issues such as preference for another school, indecision, and “summer melt” must be addressed to ensure increased student enrolment rates. And like so many other things, this process is often constrained by ever-tightening budgets. Colleges and Universities must be smart about communicating with admitted students, and often the best way to do that today is through mobile engagement.
Strategies to increase college enrolment rates using mobile apps
With growing usage of mobile apps, emails are taking a back seat. Target students belong to the Notification Generation. It has become imperative for institutions to embrace this trend and bridge the generational gap to reach students on the platform they prefer for communication – their mobile phones.
How to increase student enrolment in Higher Education? How can e2s help?
e2s mobile+ is a customisable app specifically designed for higher education that helps schools increase enrolment rates by better guiding and supporting prospects throughout their journey from admission to matriculation.
Listed below are six ways that e2s mobile+ can help you achieve your desired results:
- Configure your very own mobile app for better communication
- Inform prospects of campus news, traditions, services, and clubs & orgs
- Use persona-based pathways for enhanced engagement campaigns
- Raise overall enrolment experience and track satisfaction levels
- Integrate your communications for timely action and measurement
- Centralise all vital portals, resources, and links for easy access on one mobile hub
You can lose a good prospect simply because there was no user-friendly communication tool. Like the website, a mobile app has become an essential tool in this information age. Show your prospect that you are concerned by staying ahead of their needs, building a rapport, and immersing them in your culture and communities, all of which will successfully improve your student enrolment rates.
Click here to learn more about e2s mobile solutions for Higher Education or schedule a demonstration with one of our product experts.