Case for Student Lifecycle CRM in Colleges and Universities
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Why do colleges and universities need a student lifecycle CRM?
Relationships serve as the essential foundation of colleges and universities, arguably more than any other industry. During the development of students throughout their journey from admissions to enrollment, class start to graduation, and as a lifelong alumni, stakeholders across the institution engage them through individual touch points, creating profoundly meaningful and productive relationships. Stakeholders include admission counselors, advisors, faculty members, student services, career coaches, and advancement teams.
A student who has a good experience carries it with her, cherishing good feelings about the institution throughout her life, which has a naturally positive effect on the institution’s standing and reputation. In many ways, a student's relationship with his college or university is one of the most enduring, and valuable, representing one of the largest financial investments made with nothing but positive things to look forward to at that stage in one's life. Colleges and universities that recognize the significance of these relationships will reap the benefits of this strategic asset to continuously embellish their brand equity and build a strong institution for the long term. Read More...
Relationships serve as the essential foundation of colleges and universities, arguably more than any other industry. During the development of students throughout their journey from admissions to enrollment, class start to graduation, and as a lifelong alumni, stakeholders across the institution engage them through individual touch points, creating profoundly meaningful and productive relationships. Stakeholders include admission counselors, advisors, faculty members, student services, career coaches, and advancement teams.
A student who has a good experience carries it with her, cherishing good feelings about the institution throughout her life, which has a naturally positive effect on the institution’s standing and reputation. In many ways, a student's relationship with his college or university is one of the most enduring, and valuable, representing one of the largest financial investments made with nothing but positive things to look forward to at that stage in one's life. Colleges and universities that recognize the significance of these relationships will reap the benefits of this strategic asset to continuously embellish their brand equity and build a strong institution for the long term. Read More...