International Student Recruitment Strategies you should know
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International Student Recruitment Strategies you should know


Recruit the best talent using mobile engagement

Institutions are striving hard to attract the best students from countries around the world.  A decade ago, the prime destination for higher education used to be the US or UK. Now, there are many other countries competing for international students such as Australia, Germany, Netherlands, China, Singapore, Canada, New Zealand, and Ireland.  They attract students with great scholarships, cheaper tuition fees, and competitive courses. What could be the International Student Recruitment strategies they adopt to achieve success? This blog post tries to figure out the same. Read through till end.

Universities worldwide, adopt direct and indirect means to promote their educational offering and student outreach. Students research these Universities in a hyper-connected world and then contact them in various ways. Education agents, recruitment fairs, and print advertisements have been the traditional recruitment channels adopted by Universities for International student recruitment. The traditional methods adopted by Universities may be a trusted source for parents and influencers, but are not necessarily what appeals to millennial students who grow up with smartphones in today’s notifications era’.

Institution-branded mobile app – a game changer

With effective digital marketing techniques, Universities can achieve their recruitment efforts faster and reach a larger audience. Once the first contact is established with a prospect, having a University or College branded mobile app could completely change the game for effective recruitment.  Reach students smartly on their everyday devices with targeted communication and instantly create an interest in your University.  With the help of a mobile app, institutions can communicate and engage the prospect effectively, run campaigns with custom messages, and enhance brand visibility. Disseminate curated content, broadcast videos, and virtual campus tours to attract the right future students.  The prospects also prefer to be guided by an advisor throughout the admission process, and communication through a mobile app will be handy for individual engagement.

Institutions, using this modern tool, can embellish their brand, exercise full control over their communication channel to the prospect, and reduce reliance on middlemen such as education agents, while creating a flexible and customised admission process.  It takes more than a generic web page on the website to lure prospects in today’s crowded and noisy environment.  It is going to be all about touching and nurturing that prospect or applicant.

Research reports say that 95% of the students who apply to Universities’ own smartphones.  It is also reported that more than 80% of the students apply to at least three Universities.

Benefits of having an institutional mobile app

One of the best international student recruitment strategies every higher education institutions should adopt is to have a mobile app in place for its stakeholders. The institutional mobile app can deliver more benefits like:

  • Persona-based targeted communication (domestic students, international students, programme)
  • Interactive medium
  • Custom messages and notifications
  • Virtual campus tours
  • Respond to enquiries quickly
  • Chat for engagement
  • Admission status tracking

International Student Recruitment strategies

Institutions can become thought leaders and trail blazers by using today’s technologies and build a competitive edge to attract the right students.  Internationalisation is becoming a prime goal for more and more Universities in an increasingly flat world that offers as much opportunities as competition.

How can we help you engage your prospects with a mobile app?

We help transform campus engagement automation for leading universities globally, with our tailor-made student lifecycle management solutions, and empower prospects, students, and alumni with mobile apps.

Schedule a quick discussion with our team to see how e2s Recruit can help you.


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