Our Story

Needless to say, the underpinning purpose of an educational institution is the success of its students. In order to achieve this objective, it is important to begin meaningful engagement initiatives with the student right from when one is an enquiry all the way to graduation and beyond. Our quest has always been to bring highly curated, elegant, easy-to-use campus engagement automation tools that result in better institution-student engagement, that work on desktops or smartphones, the ubiquitous millennial device.

The seeds of this quest were sown in the US years ago at Grand Canyon University (GCU) where the demand for high quality customer service met our skills in business process consulting, service and software development. The analytics that emanated from our product to automate the applicant journey empowered their management team to introduce a number of process optimisation measures, which resulted in increased productivity and accountability of staff and improved retention rates. We offered similar consulting to multiple colleges and universities in the US and UK, over the next several years, creating deep expertise in the company in the Higher and Further Education sectors.

We built our comprehensive Success CRM for student service, wellness, engagement and success, with extensive case management, early alert and proactive intervention tools. Middlesex University, a large university with 40,000+ students based in London and around the world selects our CRM platform, Engage2Serve. This put them on a path to win the coveted 'Putting the Customer First' – The National Standard for Customer Service two years later, a proud moment that we shared with them.


Engage2Serve builds out its CRM for all phases of the student lifecycle, integrated with mobility solutions to make the product device agnostic. The focal point of our product development efforts was always on 'student experience', because we knew finally that's all that matters.


University of East London, another large university, selects our Success CRM platform in a public tender - we beat all major CRM players to win that order.

Many Further Education colleges such as NESCOT and Central Bedfordshire College in the UK signed up for our CRM platform to manage their prospect and applicant journey extremely process oriented, increasing enrolments, identifying students and prospects at risk, eliminating excessive paper and reducing staff needs.