Our Story

Needless to say, the underpinning purpose of an educational institution is the success of its students. In order to achieve this objective, it is important to begin meaningful engagement initiatives with the student right from when one is an inquiry all the way to graduation and beyond. Our quest has always been to bring highly curated, elegant, easy-to-use campus engagement automation tools that result in better institution-student engagement, that work on desktops or smart phones, the ubiquitous millennial device.

The seeds of this quest were sown during an enchanting desert winter season in Arizona years ago, when we happened to meet with Brent Richardson, the then 'visionary CEO' of Grand Canyon University (GCU). There was instant synergy between his passion for high quality customer service and our skills in business process consulting, service and software development, though we had no experience in Higher Education until then. The analytics that emanated from our product empowered their management team to introduce a number of process optimization measures, which resulted in increased productivity and accountability of staff and improved student retention rates. We offered similar consulting to multiple colleges and universities in the US and UK, over the next several years, creating deep expertise in the company in the Higher Education domain.

We built our comprehensive Success CRM for student service, wellness, engagement and success, with extensive case management, early alert and proactive intervention tools. Middlesex University, a large university with 40,000+ students based in London and around the world selects our CRM platform, Engage2Serve. This put them on a path to win the coveted 'Putting the Customer First' – The National Standard for Customer Service two years later, a proud moment that we shared with them.


Engage2Serve builds out its CRM for all phases of the student lifecycle, integrated with mobility solutions to make the product device agnostic. The focal point of our product development efforts was always on 'student experience', because we knew finally that's all that matters.


Many Further Education colleges in the UK signed up for our CRM platform to manage their prospect and applicant journey extremely process oriented, increasing enrollments, identifying students and prospects at risk, eliminating excessive paper and reducing staff needs. University of East London, another large university, selects our CRM platform in a public tender - we beat all major CRM players to win that order.