With most students spending hours a day on their smartphones and email response rates dropping dramatically, colleges and universities are concluding that a strong campus mobile strategy is essential. Colleges are introducing campus engagement apps that students can download to get access to a wealth of information and resources related to the college. Fortunately, they are seeing that the level of student engagement that can be generated through a mobile app can make a strong contribution to student engagement and success.

But once a college creates a mobile app for students, it will have no value if students do not download it and refer to it frequently. Building adoption thus becomes a primary challenge for colleges attempting to implement a successful mobile strategy on campus. Read More...